Harnessing Influence: Maximizing Business Impact through Influencer Partnerships
the ever-evolving landscape of digital marketing, leveraging influencers has emerged as a
I am a data-driven marketing and e-commerce expert with over a decade of experience in leading strategic initiatives for major brands. My journey encompasses pivotal roles at Reckitt, where I have spearheaded Brands, performance marketing, and e-commerce innovations.
Outside of work, I engage in writing and have written 5 books on Digital Marketing, Ecommerce, and Omni-channel marketing, guiding marketers and entrepreneurs alike, to be at the forefront of changing consumer expectations.
I have done my MBA from the Indian Institute of Management Ranchi and executive education from Stanford GSB, my academic background combined with my professional experience, enables me to transform marketing landscapes through data insights and innovative e-commerce strategies.
the ever-evolving landscape of digital marketing, leveraging influencers has emerged as a
In the realm of digital marketing, having the right tools can make
In today’s competitive marketplace, attracting new customers is undoubtedly important, but retaining